Data Dictionary

DEMOGRAPHICS

Consumer and Business Headers

Demographic insights into business and consumer.

Comprehensive Business Headers

ABusiness Name

BAddress

CCity

DState

EZip Code

FPhone #

GCounty

HFax #

IAnnual Sales

JNumber of Employees

KContact Title

LContact Name

MSIC Code SIC

NDescription

OWebsite

Comprehensive Consumer Headers

AFirst Name

BMiddle Initial

CLast Name

DAddress

EAddress2

FCity

GState

HZip

IZip4

JCounty

KPhone#

LLand Line Number

MCell Phone Number

NOwner/ Renter

OHome Value

PHousehold Income

QCredit Rating

RAge

SGender

TMarital Status

UDNC Flag

Data Dictionary

Consumer Data Dictionary

Defining consumer segments based on key demographic and financial attributes.

Home Owner/ Renter – KO = Home Owner R = Renter

Home Market Value – L A = $1,000 – $24,999 B = $25,000 – $49,999 C = $50,000 – $74,999 D = $75,000 – $99,999 E = $100,000 – $124,999 F = $125,000 – $149,999 G = $150,000 – $174,999 H = $175,000 – $199,999 I = $200,000 – $224,999 J = $225,000 – $249,999 K = $250,000 – $274,999 L = $275,000 – $299,999 M = $300,000 – $349,999 N = $350,000 – $399,999 O = $400,000 – $449,999 P = $450,000 – $499,999 Q = $500,000 – $749,999 R = $750,000 – $999,999 S = $1,000,000 Plus

Household Income – MA = Under $10,000 B = $10,000 – $14,999 C = $15,000 – $19,999 D = $20,000 – $24,999 E = $25,000 – $29,999 F = $30,000 – $34,999 G = $35,000 – $39,999 H = $40,000 – $44,999 I = $45,000 – $49,999 J = $50,000 – $54,999 K = $55,000 – $59,999 L = $60,000 – $64,999 M = $65,000 – $74,999 N = $75,000 – $99,999 O = $100,000 – $149,999 P = $150,000 – $174,999 Q = $175,000 – $199,999 R = $200,000 – $249,999 S = $250,000 +

Credit Rating – NA = 800+ B = 750 – 799 C = 700 – 749 D = 650 – 699 E = 600 – 649 F = 550 – 599 G = 500-549 H = under 499

Gender – P U = Unknown F = Female M = Male

Marital Status – Q M = Married S = Single A = Inferred Married B = Inferred Single

DNC Flag – RTrue = Is on DNC List False = Not on DNC List when list was compiled

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